Marking the auspicious occasion of Akshaya Tritiya, VR Chennai hosted a jewellery-focused campaign that celebrated tradition and prosperity. Guests explored exquisite collections and invested in timeless jewellery pieces. Shoppers who spent Rs.1.5 lakhs or more at participating brands received assured vouchers worth Rs.10,000, along with the opportunity to win a 1 gm gold coin -adding an extra layer of celebration to their festive purchases.
Further amplifying the campaign’s reach, a print feature in Chennai Times connected with over 2 lakh readers across the city, complemented by in-centre promotions and social media amplification that boosted overall consumption and contributed to a 37% growth spike at VR Chennai.
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